Presented to the M膩noa Faculty Senate by the Committee on Academic Policy and Planning (CAPP) for a vote of the full Senate on November 14, 2018, a resolution supporting the proposal for a Master of Science in Marketing Management.聽 Approved by the M膩noa Faculty Senate on November 14, 2018 with 45 votes in support of approval; 2 votes against; and 2 abstentions.
RESOLUTION SUPPORTING THE PROPOSAL FOR A MASTER OF SCIENCE IN MARKETING MANAGEMENT聽
WHEREAS, due to the size and importance of Hawaii鈥檚 travel, retail, and other service industries, there is a substantial need for marketing managers who understand the importance of building long-term customer relationships through continuous quality improvement and perceived value; and
WHEREAS, because of increasing competition and a rapidly changing economic environment, marketing degrees require higher levels of understanding and experience for success; and
WHEREAS, the curriculum in the program has been aligned with the Hawaii Graduation Initiative goals and strategies to increase participation and completion of degrees by low-income and underserved populations and to meet community and workforce needs, as well as with the University of Hawaii Innovation Initiative goal to create more high-quality jobs and diversify Hawaii鈥檚 economy; and
WHEREAS, the Master of Science in Marketing Management (MSMM) is a full-time, one-year, non-thesis, Plan B graduate degree program requiring 30 credits; and
WHEREAS, this program will provide students in-depth knowledge in the principles and practices of marketing and broaden their opportunities to work in marketing-related careers; and
WHEREAS, this program will provide Hawaii resident students and others with more extensive marketing management knowledge and training that will lead to higher level and better paying positions within the private and public sectors; and
WHEREAS, the MSMM program will differentiate itself from the MBA degree currently offered by Shidler College of Business by offering a more specialized and focused advanced degree, attracting students who have less or no management experience but who have a strong interest in further developing their expertise in marketing, and attracting foreign students interested in obtaining a professional business degree in a shorter amount of time; and
WHEREAS, there are no additional costs for this program; therefore,
BE IT RESOLVED, that the M膩noa Faculty Senate recommends approval of the proposal to establish a Master of Science in Marketing Management degree program.
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