  {"id":8019,"date":"2012-07-05T14:16:06","date_gmt":"2012-07-06T00:16:06","guid":{"rendered":"http:\/\/www.hawaii.edu\/news\/?p=8019"},"modified":"2021-03-29T14:09:21","modified_gmt":"2021-03-30T00:09:21","slug":"uh-smithsonian-presence-promotes-hawaii-travel","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2012\/07\/05\/uh-smithsonian-presence-promotes-hawaii-travel\/","title":{"rendered":"<abbr title=\"University of Hawaii\">UH<\/abbr> Smithsonian presence promotes <span aria-label=\"Hawaii\">Hawai\u02bbi<\/span> travel"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>The fourth of July brought crowds of people to the <a href=\"http:\/\/www.hawaii.edu\/\">University of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span><\/a> exhibits at the <a href=\"http:\/\/www.festival.si.edu\/\">Smithsonian Folklife Festival<\/a>. Wall to wall people enjoyed the Hawaiian culture and many say their interest in visiting the islands has been renewed for many different reasons. <\/p>\n<p>&ldquo;I like the down to earth culture and respect they have for the earth and crafts,&rdquo; said exhibit visitor John Sackett. &ldquo;It ties in with the earth and everything they create from it.&rdquo; <\/p>\n<p>&ldquo;I saw everybody in a circle as a community weaving bracelets and I was attracted to that, I wanted to be part of that. As soon as I asked to be a part of it, they were wanting me to come in,&rdquo; said exhibit visitor Meaghan Tine. &ldquo;That was special. I liked that a lot.&rdquo; <\/p>\n<p>Kurt Dewhurst, campus and community curator of the Smithsonian Institution said the University of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span>&#8217;s exhibits are not only promoting the university as the leading indigenous serving institution but also serves as an authentic marketing vehicle. <\/p>\n<p>&ldquo;The Hawaiian program is clearly one of the most popular programs and most interesting because of the depths of the presentations and the great aloha spirit of all the participants,&rdquo; said Dewhurst. <\/p>\n<p>Dewhurst said he&#8217;s certain that <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> will see a boost in tourism because of the university&#8217;s participation in the Folklife Festival, which sees more than a million visitors annually. <\/p>\n<p>&ldquo;We know from visitor studies and also follow up research that travel and tourism offices did see a real bump,&rdquo; Dewhurst said. &ldquo;People say that the first time they saw that was at the festival and they always wanted to make a trip.&rdquo; <\/p>\n<p>Visitors are getting hands-on experience&#8212; weaving lauhala bracelets, pounding taro and learning the hula and how to play the ukulele. <\/p>\n<p>These moments are priceless for these visitors who are experiencing a piece of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> without getting on a plane. <\/p>\n<p>&ldquo;I think what&#8217;s nice about the festival is you get beyond the kind of surface level of the story that people see through marketing and they actually meet Hawaiian people,&rdquo; Dewhurst said. &ldquo;To meet people and share their traditions in such honest and genuine ways is a very powerful, teachable moment,&rdquo; Dewhurst said. <\/p>\n<h2>Smithsonian Folklife Festival<\/h2>\n<p>The University of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> will be among 20 public land-grant universities to be featured in the Smithsonian Folklife Festival in Washington D.C. from June 27 to July 8, 2012. <\/p>\n<p>The festival celebrates the 150th anniversary of the signing of the Morrill Act, which paved the way for higher education for rural and working class Americans. <\/p>\n<p>The University of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> exhibits will feature traditional Hawaiian health and healing practices, a mini taro patch, non-instrument navigation, medicinal herb and organic farming and much more. <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> Community College&#8217;s halau Unukupukupu and the University of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> at M&#257;noa&#8217;s Tuahine Troup will also perform. <\/p>\n<p><a href=\"http:\/\/www.hawaii.edu\/news\/category\/uhsmithsonian2012\/\">See more on the University of <abbr>UH<\/abbr>&#8217;s Smithsonian experience.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fourth of July brought crowds of people to the University of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> exhibits at the Smithsonian Folklife 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