{"id":33159,"date":"2015-03-31T16:30:47","date_gmt":"2015-04-01T02:30:47","guid":{"rendered":"http:\/\/www.hawaii.edu\/news\/?p=33159"},"modified":"2023-03-15T13:54:28","modified_gmt":"2023-03-15T23:54:28","slug":"uh-community-colleges-marketing-team-wins-national-award","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2015\/03\/31\/uh-community-colleges-marketing-team-wins-national-award\/","title":{"rendered":"<abbr title=\"University of Hawaii\">UH<\/abbr> Community Colleges marketing team wins national award"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-doors.jpg\" alt=\"open doors of different colors in the capitol lobby\" width=\"620\" height=\"362\" class=\"size-full wp-image-33164\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-doors.jpg 620w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-doors-260x152.jpg 260w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>The <a href=\"http:\/\/uhcc.hawaii.edu\/\">University of <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> Community Colleges<\/a> (<abbr>UHCC<\/abbr>) systemwide marketing team has received national recognition for its work on the 50th Anniversary <abbr>UHCC<\/abbr> Day at the Capitol event by winning the prestigious Gold Paragon in the government and community relations category given by the <a href=\"http:\/\/www.ncmpr.org\/\">National Council for Marketing and Public Relations<\/a> (<abbr>NCMPR<\/abbr>), as well as being selected as presenters of a roundtable session at the <abbr>NCMPR<\/abbr> conference in Portland, Oregon.<\/p>\n<p>&ldquo;We are extremely proud of the creative work of our marketing and communications team, and very honored by this award,&rdquo; said <strong>John Morton<\/strong>, <abbr>UH<\/abbr> vice president for community colleges. &ldquo;This award validates the excellent collaborative nature in which we are able to effectively market our community colleges across the state.&rdquo;<\/p>\n<ul>\n<li><strong>Related links<\/strong>: <a href=\"http:\/\/www.hawaii.edu\/news\/2014\/03\/18\/50-years-of-accessible-affordable-higher-education\/\"><em>50 years of accessible, affordable higher education<\/em><\/a>, <abbr>UH<\/abbr> News story, March 18, 2014<\/li>\n<\/ul>\n<figure id=\"attachment_33162\" aria-describedby=\"caption-attachment-33162\" style=\"width: 260px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-lee-s-260x172.jpg\" alt=\"\" width=\"260\" height=\"172\" class=\"size-medium wp-image-33162\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-lee-s-260x172.jpg 260w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-lee-s.jpg 400w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><figcaption id=\"caption-attachment-33162\" class=\"wp-caption-text\">Susan Lee, <abbr>UHCC<\/abbr> director of marketing and communications, with the National Council for Marketing and Public Relations&#8217; s Gold Paragon<\/figcaption><\/figure>\n<p>Accepting the Gold Paragon award on behalf of the <abbr>UHCC<\/abbr> marketing team at the annual conference on March 24, 2015, was <strong>Susan Lee<\/strong>, <abbr>UHCC<\/abbr> director of marketing and communications. The judges&#8217; comments included: &ldquo;The &lsquo;Open Door&rsquo; tagline is creative, and the overall concept captures our attention. Terrific use of the resources already at hand, including student and faculty talent. This is an all-around winning campaign.&rdquo;<\/p>\n<p>The marketing and communications team led by committee chair Lee, includes campus representatives:<\/p>\n<ul>\n<li><strong>Bonnie Beatson<\/strong>, marketing and communications director, <a href=\"http:\/\/windward.hawaii.edu\/\">Windward <abbr>CC<\/abbr><\/a><\/li>\n<li><strong>Nicole Beattie<\/strong>, marketing and community relations director, <a href=\"http:\/\/maui.hawaii.edu\/\"><abbr>UH<\/abbr> Maui College<\/a><\/li>\n<li><strong>Kathleen Cabral<\/strong>, marketing and communications director, <a href=\"http:\/\/www.leeward.hawaii.edu\/\">Leeward <abbr>CC<\/abbr><\/a><\/li>\n<li><strong>Gary Ellwood<\/strong>, enrollment and marketing specialist, <a href=\"http:\/\/kauai.hawaii.edu\/\">Kaua&#39;i <abbr>CC<\/abbr><\/a><\/li>\n<li><strong>Billie Takaki Lueder<\/strong>, executive assistant to the chancellor and marketing director, <a href=\"http:\/\/www.honolulu.hawaii.edu\/\">Honolulu <abbr>CC<\/abbr><\/a><\/li>\n<li><strong>Thatcher Moats<\/strong>, external affairs\/relations coordinator, <a href=\"http:\/\/hawaii.hawaii.edu\/\"><span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> <abbr>CC<\/abbr><\/a><\/li>\n<li><strong>Louise Yamamoto<\/strong>, community relations director, <a href=\"http:\/\/www.kapiolani.hawaii.edu\/\"><span aria-label=\"Kapiolani\">Kapi&#699;olani<\/span> <abbr>CC<\/abbr><\/a> <\/li>\n<li><strong>Paul Sakamoto<\/strong>, <abbr>UHCC<\/abbr> web developer<\/li>\n<\/ul>\n<p><abbr>UH<\/abbr> Director of Government Relations <strong>Stephanie Kim<\/strong> provided invaluable coordination, guidance and support for UHCC Day at the Capitol.<\/p>\n<figure id=\"attachment_33165\" aria-describedby=\"caption-attachment-33165\" style=\"width: 260px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-group-260x134.jpg\" alt=\"\" width=\"260\" height=\"134\" class=\"size-medium wp-image-33165\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-group-260x134.jpg 260w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-group.jpg 400w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><figcaption id=\"caption-attachment-33165\" class=\"wp-caption-text\">Billie Takaki Lueder, Kathleen Cabral and Bonnie Beatson presented a roundtable session at the <abbr>NCMPR<\/abbr> conference.<\/figcaption><\/figure>\n<p>In addition, Beatson, Cabral and Takaki Lueder presented a roundtable session at the national conference entitled, Traditional PR Tactics Transformed into PR Magic, with support from <abbr>UHCC<\/abbr> marketing team. They shared the planning and implementation process of executing the <abbr>UHCC<\/abbr> Day at the Capitol, which encompassed an opening ceremony staged with eight life-size doors symbolically representing the open-door access of the community colleges, more than 50 displays and exhibits represented by all seven campuses and their partners and a fashion show extravaganza. The event culminated with certificate presentations in both chambers of the Senate and House of Representatives.<\/p>\n<div class=\"responsive-video-wrap\"><iframe loading=\"lazy\" width=\"676\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/4AOnLUdFnLE\" title=\"YouTube video player\" allowfullscreen><\/iframe><\/div>\n<h2>Photos from <abbr>UHCC<\/abbr> Day at the Capitol<\/h2>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/uhcommunitycolleges\/sets\/72157644283052395\/with\/13995109262\/\">View the full album on the <abbr>UH<\/abbr> Community Colllege&#8217;s Flickr site<\/a>.<\/p>\n<h2>More on the Paragon Awards<\/h2>\n<\/p>\n<p><abbr>NCMPR<\/abbr>&#8217;s prestigious <a href=\"http:\/\/www.ncmpr.org\/paragon\">Paragon Awards<\/a> recognize outstanding achievement and excellence in communications exclusively at two-year colleges with winners receiving gold, silver or bronze designations. This year&#8217;s competition drew more than 1,700 entries.<\/p>\n<p>Since 1998, the <abbr>UHCC<\/abbr> marketing team has won eight National Paragon Awards for its <abbr>TV<\/abbr> advertising, web design and government\/community relations projects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><abbr>UH<\/abbr> Community Colleges marketing team brings home the Gold Paragon for outstanding achievements in communications.<\/p>\n","protected":false},"author":16,"featured_media":33163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[735,61,62,63,64,65,698,71,60,66],"class_list":["post-33159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-campus-recognition","tag-hawaii-community-college","tag-honolulu-community-college","tag-kapiolani-community-college","tag-kauai-community-college","tag-leeward-community-college","tag-staff-recognition","tag-uh-community-colleges","tag-maui-college","tag-windward-community-college","entry","has-media"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2015\/03\/uhcc-open-doors-marketing-award-doors-feature.jpg","_links":{"self":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/33159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/comments?post=33159"}],"version-history":[{"count":14,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/33159\/revisions"}],"predecessor-version":[{"id":174265,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/33159\/revisions\/174265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/media\/33163"}],"wp:attachment":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/media?parent=33159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/categories?post=33159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/tags?post=33159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}