{"id":221977,"date":"2025-09-15T13:57:52","date_gmt":"2025-09-15T23:57:52","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=221977"},"modified":"2025-09-17T09:26:36","modified_gmt":"2025-09-17T19:26:36","slug":"uh-aloha-collection-drop-sells-out-in-hours","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2025\/09\/15\/uh-aloha-collection-drop-sells-out-in-hours\/","title":{"rendered":"UH<\/abbr> Aloha Collection drop sells out in hours"},"content":{"rendered":"
Reading time: <\/span> < 1<\/span> minute<\/span><\/span>

\"aloha<\/p>\n

The University of Â鶹´«Ã½<\/span> at M\u0101noa Bookstore was buzzing on Friday morning as hundreds lined up for the launch of a limited-edition Aloha Collection collaboration. The drop, featuring the first-ever Aloha Collection bags emblazoned with the UH<\/abbr> Athletics “H” logo and vintage rainbow logo, sold out shortly after doors opened.<\/p>\n[vc_row][vc_video link=”https:\/\/www.youtube.com\/shorts\/XvQ0XtDVh5s” el_aspect=”916″ align=”right” el_id=”wrap-video-right”]\n

More than 200 people were in line before the store opened, with the first customer arriving as early as 1 a.m. Some students said they secured their spots around 3:30 a.m., braving the early hours for a chance to snag the exclusive gear.<\/p>\n

The high demand prompted a second opportunity later in the day: at 5 p.m., the bookstore launched an online pre-order for the same items, allowing fans to secure products that will ship in the coming weeks.<\/p>\n

The turnout highlights a growing appetite for branded collaborations at UH<\/abbr> M\u0101noa. Just a month earlier, lululemon unveiled its own exclusive line<\/a> at the bookstore, drawing similar early crowds.<\/p>\n

“We are happy to see that customers are flocking to our store because of the products we are bringing in,” said UH<\/abbr> Bookstore Assistant Director Staci Yoshihara. “We have a proven record of generating excitement with collaborations with popular brands.”<\/p>\n

With back-to-back sellouts, the bookstore has cemented itself as a hub for unique collaborations, fueling both school spirit and community demand.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customers waited in line from as early as 1 a.m. to buy the UH<\/abbr> Aloha Collection drop at the M\u0101noa Bookstore. <\/p>\n","protected":false},"author":16,"featured_media":221983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[460,9],"class_list":["post-221977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-uh-bookstore","tag-uh-manoa","entry","has-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t