  {"id":187675,"date":"2023-11-28T11:56:21","date_gmt":"2023-11-28T21:56:21","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=187675"},"modified":"2023-11-28T11:56:21","modified_gmt":"2023-11-28T21:56:21","slug":"local-food-entrepreneurs-leeward","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2023\/11\/28\/local-food-entrepreneurs-leeward\/","title":{"rendered":"Local food entrepreneurs win $10<abbr>K<\/abbr> and $5<\/abbr>K<\/abbr> with Leeward <abbr>CC<\/abbr> support"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/11\/leeward-food-entrepreneurs.jpeg\" alt=\"Winners of the program\" width=\"676\" height=\"381\" class=\"aligncenter size-full wp-image-187695\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/11\/leeward-food-entrepreneurs.jpeg 676w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/11\/leeward-food-entrepreneurs-300x169.jpeg 300w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/11\/leeward-food-entrepreneurs-130x73.jpeg 130w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/p>\n<p>Start-up businesses trained through <a href=\"https:\/\/www.leeward.hawaii.edu\/\">Leeward Community College<\/a> were featured at an Entrepreneurs Marketplace at the <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> Medical Assurance Association Keiki in the Kitchen family Sunday event at the Bishop Museum in October. The Entrepreneurs Marketplace, hosted by the <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> Food and Wine Festival, gave local businesses a chance to showcase their products and innovations for an opportunity to win cash prizes.<\/p>\n<p>More than 20 entrepreneurs from <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> Ag &#38; Culinary Alliance\u2019s From Cottage Industry to Commercial Enterprise program were showcased. The <span aria-label=\"Aina\">&#699;&#256;ina<\/span> to M&#257;keke class, held in partnership with Leeward <abbr title=\"Community College\">CC<\/abbr> is part of that program. <span aria-label=\"Aina\">&#699;&#256;ina<\/span> to M&#257;keke utilizes business advisors, coaches and other entrepreneurs to help the cohorts bring their food products to market and build successful businesses.<\/p>\n<figure id=\"attachment_187694\" aria-describedby=\"caption-attachment-187694\" style=\"width: 250px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/11\/leeward-food-entrepreneurs-first.jpeg\" alt=\"Hawaiian Vinegar and Spice Co. owners\" width=\"250\" height=\"300\" class=\"size-full wp-image-187694\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/11\/leeward-food-entrepreneurs-first.jpeg 250w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/11\/leeward-food-entrepreneurs-first-108x130.jpeg 108w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-187694\" class=\"wp-caption-text\">Hawaiian Vinegar &#38; Spice Co. owners, Brandon and Poni Askew<\/figcaption><\/figure>\n<p>Two local small businesses, Hawaiian Vinegar &#38; Spice Company and Hawaii\u2019s W&#252;rst, were awarded the grand prize of $10,000 and $5,000, respectively.<\/p>\n<p>Those businesses, along with The <span aria-label=\"Hoio\">H&#333;&#699;i&#699;&#333;<\/span>  Guy and Mahina Mea, participated in a pitch fest (similar to &ldquo;Shark Tank&rdquo;) for the opportunity to win cash prizes. Entrants were judged by industry experts from Chef Zone and the <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> Foodservice Alliance, and were scored on the use of locally sourced products, innovation, business model, presentation, taste and flavor.<\/p>\n<p>Hawaiian Vinegar &#38; Spice Company, located in Wahiaw&#257;, shared how this experience has impacted their business.<\/p>\n<p>&ldquo;Being part of the <span aria-label=\"Aina\">&#699;&#256;ina<\/span> to M&#257;keke cohort opened doors to a network of passionate entrepreneurs and invaluable resources for me,&rdquo; said Poni Askew, Hawaiian Vinegar &#38; Spice Company owner. &ldquo;Winning the <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> Ag and Culinary Alliance pitch was a pivotal moment for my business, made possible by those at Leeward <abbr>CC<\/abbr> and Sen. Donovan Dela Cruz, whose vision ensures that there will be a space that fosters success for businesses like mine and those to come.&rdquo; Chris Bailey, manager of the Wahiaw&#257; Value-Added Product Development Center, added, &ldquo;Companies like Poni\u2019s align with our mission of incubating the future of <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span>\u2019s value-added product industry. We are thrilled to continue to support them, and other entrepreneurs at the center, and level up the next generation of iconic <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span> brands.&rdquo;<\/p>\n<p>Learn more about <span aria-label=\"Hawaii\">Âé¶¹´«Ã½<\/span>Ag &#38; Culinary Alliance\u2019s <a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/hawaiifoodandwinefestival.com\/cottageindustry\/__;!!PvDODwlR4mBZyAb0!RMov6hRzwaHaZfz_-jLKsdTtr8O9he1sEPObUDRzpfrzWcIktLsm6CDANXXCTX0ZN80B7Rf6S8zU_-1GVvmp$\">From Cottage Industry to Commercial Enterprise<\/a> program, <span aria-label=\"Aina\">&#699;&#256;ina<\/span> to M&#257;keke, and their connection to the new <a href=\"https:\/\/www.leeward.hawaii.edu\/wvapdc\/\">Wahiaw&#257; Value-Added Product Development Center<\/a>, which is scheduled to open to the public in spring 2024.<\/p>\n<p>&#8212;<em>By Tad Saiki<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The local businesses were scored on the use of locally sourced products, 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