{"id":186788,"date":"2023-11-08T17:00:23","date_gmt":"2023-11-09T03:00:23","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=186788"},"modified":"2023-11-08T17:00:23","modified_gmt":"2023-11-09T03:00:23","slug":"from-poipu-to-pahoa-uh-shines","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2023\/11\/08\/from-poipu-to-pahoa-uh-shines\/","title":{"rendered":"From Poʻip\u016b to P\u0101hoa, UH<\/abbr> shines in campaign video"},"content":{"rendered":"Reading time: <\/span> 2<\/span> minutes<\/span><\/span>
\"Filming
(Image courtesy: UH<\/abbr> Foundation)<\/figcaption><\/figure>\n

A stunning video showcasing the University of Â鶹´«Ã½<\/span> “from Poʻipū<\/span> (on Kauaʻi<\/span>) to P\u0101hoa (on Â鶹´«Ã½<\/span> Island)” illustrates the passion and purpose of the historic $1 billion For UH<\/abbr> \u2022 For Â鶹´«Ã½<\/span><\/strong><\/a> campaign. UH<\/abbr> Foundation<\/a> launched the public phase of the most ambitious comprehensive fundraising campaign<\/a> in Â鶹´«Ã½<\/span>\u2019s history on November 1, to raise $1 billion for current and future students, faculty and researchers at all 10 UH<\/abbr> campuses.<\/p>\n

\"Filming
(Image courtesy: UH<\/abbr> Foundation)<\/figcaption><\/figure>\n

“Our vision was to create a uniquely UH<\/abbr> video, grounded in a strong sense of place and authenticity. A video that inspires a deep sense of connection to and pride in UH<\/abbr>. We focused on the people of UH<\/abbr>, their diverse voices and expertise, and shared some of the depth and breadth of UH<\/abbr>\u2019s impact in our words, through b-roll and the aspirational script,” said UH<\/abbr> Foundation CEO and UH<\/abbr> Vice President Tim Dolan. “UH<\/abbr> truly is the place where we move from mystery to discovery, from problem to solution, from aspiration to graduation. I\u2019m so grateful to our UH<\/abbr> students and faculty who participated in this ambitious video project, and so incredibly proud of the UH<\/abbr> Foundation team who produced this, all of whom are also UH<\/abbr> alumni!”<\/p>\n

The video features 22 voices and multiple location shoots, beginning with Institute for Astronomy Director Doug Simons on Maunakea at sunset, and concluding with UH<\/abbr> M\u0101noa marine biology graduate student Maluhia Kinimaka on Moku o Loʻe<\/span> (Coconut Island).<\/p>\n

UH<\/abbr> talent behind the scenes<\/h2>\n

Dolan and UH<\/abbr> Foundation Associate Vice President of Communication Margot Schrire provided vision and direction. Four UH<\/abbr> Foundation staff members, who are also UH<\/abbr> alumni, stewarded the project from concept to completion.<\/p>\n

Writer Michell Dwyer (UH<\/abbr> Hilo) developed the script in July and August. A list of on-camera participants was created with the help of the UH<\/abbr> Foundation fundraising team. In September, three weeks of shooting video across the state commenced with Associate Director of E-Communications\/Multimedia Scott Nishi (Leeward CC<\/abbr>, Kapiʻolani<\/span> CC<\/abbr>, UH<\/abbr> M\u0101noa) behind the camera, assisted by Web Manager Brien Ing (UH<\/abbr> M\u0101noa). This was followed by three weeks of editing and post-production. Brand Manager Stacia Garlach (who earned a PhD<\/abbr> from UH<\/abbr> M\u0101noa last year) provided graphics support throughout.<\/p>\n

Nishi said, “We are extremely humbled and grateful for the response to the campaign launch video. The 22 university voices that represented our UH<\/abbr> ʻohana in this production deserve all the recognition. Individually, they felt insignificant, with a single line of dialogue. United, their lines told the story of pride in our university.”<\/p>\n