{"id":184922,"date":"2023-10-11T08:00:32","date_gmt":"2023-10-11T18:00:32","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=184922"},"modified":"2023-10-11T10:05:07","modified_gmt":"2023-10-11T20:05:07","slug":"uh-campaign-place-for-you","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2023\/10\/11\/uh-campaign-place-for-you\/","title":{"rendered":"<abbr>UH<\/abbr> campaign reminds Hawai\u02bbi: &lsquo;There\u2019s a place for you&rsquo;"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"responsive-video-wrap-post\"><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_22242\"  width=\"620\" height=\"349\"  data-origwidth=\"620\" data-origheight=\"349\" src=\"https:\/\/www.youtube.com\/embed\/TCiy8ZF_z-s?enablejsapi=1&origin=https:\/\/www.hawaii.edu&rel=0&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"Â鶹´«Ã½campaign reminds Hawai\u02bbi: \u201cThere\u2019s a place for you\u201d\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><\/div>\n<p>The second year of the University of <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> statewide marketing campaign, &ldquo;There\u2019s a place for you&rdquo; officially launched on October 11 for at least a five month run with ads on social media platforms and local television and radio stations. The goal is to remind all <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> residents that no matter where you are in your life journey, there is a place for you at <abbr title=\"University of Hawaii\">UH<\/abbr> to pursue your academic and career goals.<\/p>\n<p><object title=\"Â鶹´«Ã½campaign: There\u2019s a place for you\" data=\"https:\/\/www.youtube.com\/embed\/-bOCYgqvC9U\" width=\"270\" height=\"480\" class=\"alignright\"><\/object><\/p>\n<p><abbr>UH<\/abbr> is <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span>&#8216;s sole provider of public higher education with 10 campuses and nine learning centers conveniently located across the state along with a number of online programs. There is a wide spectrum of educational opportunities from short-term workforce training, career technical education and non-credit programs to associate, undergraduate and advanced degree programs. Year two of the campaign features social media style ads with current <abbr>UH<\/abbr> students highlighting the different <abbr>UH<\/abbr> programs along with the importance of higher education.<\/p>\n<p>&ldquo;Data consistently shows that those with a college degree or training make significantly more money over the lifetime; live healthier, longer lives; are less likely to live in poverty and rely on government assistance, and the list of benefits goes on and on,&rdquo; said Dan Meisenzahl, the director of the <abbr>UH<\/abbr> Office of Communications, which is responsible for the campaign. &ldquo;Despite these facts, more than half of Americans no longer believe a college degree is worth the money, according to many recent surveys.&rdquo;<\/p>\n<p>The ad campaign encourages all prospective students, no matter their age or background, to visit <a href=\"http:\/\/www.applytouh.org\/\">ApplytoUH.org<\/a>. This year\u2019s campaign features three different spots with multiple variations and is scheduled to run through March 2024. In the first year of the campaign, 1,528 TV 30 second ads and 10,542 radio 30 second ads aired statewide, and just over 6,100 link clicks were generated on social media.<\/p>\n<ul>\n<li>Related <em><abbr>UH<\/abbr> News<\/em> story: <a href=\"https:\/\/www.hawaii.edu\/news\/2022\/08\/15\/uh-launches-statewide-campaign\/\"><abbr>UH<\/abbr> launches &lsquo;a place for you,&rsquo; statewide campaign<\/a>, August 15, 2022<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2023\/10\/system-place-for-you.gif\" alt=\"Â鶹´«Ã½wants you!\" width=\"586\" height=\"330\" class=\"aligncenter size-full wp-image-184981\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second year of the campaign premiered on October 11 and will run through March 2024.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,12],"tags":[757,962,61,62,63,64,65,774,71,14,9,60,947,59,56,66],"class_list":["post-184922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-video","tag-admissions","tag-enrollment","tag-hawaii-community-college","tag-honolulu-community-college","tag-kapiolani-community-college","tag-kauai-community-college","tag-leeward-community-college","tag-marketing","tag-uh-community-colleges","tag-uh-hilo","tag-uh-manoa","tag-maui-college","tag-uh-system","tag-uh-west-oahu","tag-video-2","tag-windward-community-college","entry","has-media"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/184922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/comments?post=184922"}],"version-history":[{"count":12,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/184922\/revisions"}],"predecessor-version":[{"id":184983,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/184922\/revisions\/184983"}],"wp:attachment":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/media?parent=184922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/categories?post=184922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/tags?post=184922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}