{"id":127964,"date":"2020-09-29T13:57:15","date_gmt":"2020-09-29T23:57:15","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=127964"},"modified":"2020-11-04T10:05:36","modified_gmt":"2020-11-04T20:05:36","slug":"annual-fundraiser-critical-for-ktuh","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2020\/09\/29\/annual-fundraiser-critical-for-ktuh\/","title":{"rendered":"Annual fundraiser more critical for KTUH<\/abbr> in 2020"},"content":{"rendered":"Reading time: <\/span> 2<\/span> minutes<\/span><\/span>

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Update November 4, 2020:<\/strong> KTUH<\/abbr> raised more than $40,000 during its 10-day Radiothon pledge drive. The funds will primarily be used for KTUH<\/abbr> broadcast infrastructure, including a new antenna and transmitter. KTUH<\/abbr> will also use some of the funds to renovate its live engineering room by installing new AV<\/abbr> equipment, lighting and counters. Next year\u2019s Radiothon will be in April 2021.<\/p>\n

Original Story:<\/strong><\/p>\n

University of Â鶹´«Ã½<\/span> at M\u0101noa\u2019s student-run radio station is set to kick off its largest fundraiser of the year, and the effects of the COVID-19 pandemic have made this year\u2019s event more important than ever.<\/p>\n

The annual Radiothon pledge drive encourages KTUH<\/abbr> Honolulu<\/a> listeners and fans to submit donations to support the station. KTUH<\/abbr> also plans special programming on air during the pledge drive. However, the station, which features student and community member volunteers, is expecting a loss of revenue and COVID-19 restrictions have limited other in-person fundraising opportunities.<\/p>\n

Promotion has also been challenging since foot traffic on the UH<\/abbr> M\u0101noa campus has greatly reduced. KTUH<\/abbr> has relied on online communication through social media channels.<\/p>\n

“The COVID-19 pandemic has definitely put a wrench into plans because we would normally have booths set up at Campus Center where we would promote Radiothon to students passing by. We would also post flyers across campus,” said Desmond de Vera<\/strong>, KTUH<\/abbr> marketing and development director.<\/p>\n

Fundraising goals<\/h2>\n

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Radiothon 2020 runs October 2–11, on 90.1FM<\/abbr> in Honolulu, 91.1FM<\/abbr> on Oʻahu<\/span>\u2019s North Shore and streaming live on its website. Listeners may contribute tax-deductible donations by phone at (808) 956-5288, online on its website<\/a>, and via mail or in-person (with social distancing measures) at its office in UH<\/abbr> M\u0101noa\u2019s Hemenway Hall.<\/p>\n

KTUH<\/abbr> General Manager Bjarne Bartlett<\/strong> said donations will go toward essential broadcast and production equipment.<\/p>\n

“KTUH<\/abbr> is hoping to improve its essential broadcast infrastructure on 90.1 by purchasing a backup transmitter and on 91.1 by purchasing a new receive antenna and cable,” Bartlett said. “These upgrades will work in concert to provide better Oʻahu<\/span> coverage during periods when the main transmitter is being serviced. KTUH<\/abbr> has a studio room that is in urgent need of renovation—we planned a $25,000 renovation for this space to create a state-of-the-art digital media studio if we reach $34,000.”<\/p>\n

More on Radiothon 2020<\/h2>\n

This year\u2019s theme is “Musical Echoes,” which Bartlett said recognizes the station\u2019s 50th anniversary in 2019.<\/p>\n

“We wanted to have a theme that encouraged us to both reflect on 50 years of college radio at KTUH<\/abbr> and explore new music,” Bartlett said. “Our theme also needed something that was not restrictive, because the KTUH<\/abbr> DJs<\/abbr> are endlessly creative in curating their musical selections and we didn\u2019t want to limit that in any way. Musical Echoes will follow each original song with a cover or remix (the “echo”) allowing for full creativity and unique\/interesting shows.”<\/p>\n

KTUH<\/abbr> will also welcome back alumni DJs<\/abbr> to host shows in an “alumni takeover” on air October 9–11. For more details, visit KTUH<\/abbr>\u2019s website<\/a>.<\/p>\n

KTUH<\/abbr> is one of four UH<\/abbr> M\u0101noa student media programs under M\u0101noa Now<\/a>. The others are Ka Leo O Â鶹´«Ã½<\/span><\/em>, Â鶹´«Ã½<\/span> Review<\/em> and UH<\/abbr> Productions.<\/p>\n

Related UH<\/abbr> News<\/em> stories:<\/p>\n