{"id":104534,"date":"2019-10-09T08:43:30","date_gmt":"2019-10-09T18:43:30","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=104534"},"modified":"2019-10-09T09:20:17","modified_gmt":"2019-10-09T19:20:17","slug":"uh-media-campaign-ignite-the-fire-within","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2019\/10\/09\/uh-media-campaign-ignite-the-fire-within\/","title":{"rendered":"<abbr title=\"University of Hawaii\">UH<\/abbr> statewide media campaign hopes to \u02bbIgnite the Fire Within\u2019"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><div class=\"responsive-video-wrap-post\"><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_54549\"  width=\"620\" height=\"349\"  data-origwidth=\"620\" data-origheight=\"349\" src=\"https:\/\/www.youtube.com\/embed\/Mc0bTa0YY7A?enablejsapi=1&origin=https:\/\/www.hawaii.edu&rel=0&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"Â鶹´«Ã½statewide media campaign hopes to \u02bbIgnite the Fire Within\u2019\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><\/div>\n<p>The University of <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> is launching a new statewide media campaign, &ldquo;We have the spark, ignite the fire within,&rdquo; reminding <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> that there is a place for everyone in the 10-campus <abbr title=\"University of Hawaii\">UH<\/abbr> system. Research has shown that the best way to improve quality of life and socioeconomic status is through higher education.<\/p>\n<p>The TV and digital spots showcase current <abbr>UH<\/abbr> students transitioning from high school to <abbr>UH<\/abbr> where they ignite their passion and prepare for the future.<\/p>\n<p>Many <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> residents don\u02bbt realize the wide array of options available at the 10 <abbr>UH<\/abbr> campuses ranging from trades to doctoral programs. The University of <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> consists of seven community colleges, three four-year schools and six learning centers with locations on <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span>\u02bbs six major islands with online courses and degrees. The ad campaign also includes statewide radio and social media components. It begins the week of October 14, and runs through spring 2020. The campaign was produced by local production company Kai Media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2019\/10\/UH_ad_campaign_LAVA_UH_Manoa.jpg\" alt=\"student using device\" width=\"676\" height=\"381\" class=\"alignleft size-full wp-image-104546\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2019\/10\/UH_ad_campaign_LAVA_UH_Manoa.jpg 676w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2019\/10\/UH_ad_campaign_LAVA_UH_Manoa-130x73.jpg 130w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2019\/10\/UH_ad_campaign_LAVA_UH_Manoa-300x169.jpg 300w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&ldquo;We have the spark, ignite the fire within,&rdquo; reminds <span aria-label=\"Hawaii\">Â鶹´«Ã½<\/span> that there is a place for everyone in the 10-campus <abbr>UH<\/abbr> system.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1193],"tags":[61,62,63,64,65,71,14,9,60,947,59,66],"class_list":["post-104534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrative","tag-hawaii-community-college","tag-honolulu-community-college","tag-kapiolani-community-college","tag-kauai-community-college","tag-leeward-community-college","tag-uh-community-colleges","tag-uh-hilo","tag-uh-manoa","tag-maui-college","tag-uh-system","tag-uh-west-oahu","tag-windward-community-college","entry","has-media"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/104534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/comments?post=104534"}],"version-history":[{"count":7,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/104534\/revisions"}],"predecessor-version":[{"id":104536,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/104534\/revisions\/104536"}],"wp:attachment":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/media?parent=104534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/categories?post=104534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/tags?post=104534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}