Marketing professor of?the UH Mānoa has once again been named to World’s Most Influential Scientific Minds for 2016. This is Vargo’s third consecutive year to be selected as a top cited researcher in the field of marketing.
Vargo’s research has nearly 30,000 citations, according to —approximately 8,000, according to the more restricted .?Each year, Thomson Reuters’ lists only the top one percent of the most cited works from each subject field worldwide. Vargo is one of three marketing scholars to receive this recognition and is one of three scholars from UH?Mānoa to make the list. The others are Emeritus Professor Laurence N. Kolonel, public health studies, and Professor , UH Cancer Center.
Thomson Reuters is “the world’s leading source of intelligent information for businesses and professionals.” Individuals were selected based on having the most highly cited papers among?fellow researchers.
Vargo has published over 100 research publications, plus two books. His research has been accepted in top journals, including the?Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of International Marketing,?Journal of Retailing?and MIS Quarterly.
He has?also made more than 200 research presentations around the world, including 40 as keynote speaker at?major global conferences.
Vargo has been with UH Mānoa since 2005 and holds the Shidler College Distinguished Professorship. His research interests are in market and marketing theory, strategy?and service-encounter evaluation.
—By Dolly Omiya